Narratives · Networks · Impact

We decide which narratives win.

Attention is the network beneath every brand. We don't rent it. We own it.

Distribution live Content cycle 24–48h Pages owned 0

You're being influenced. Every day. The only question is by who?

Memes. Narratives. Distribution you never see.
The gap we fill

Ads get ignored. Organic is too slow. We make culture move on command.

01

D2C brands

Flat growth, no reach. We make them unmissable.

02

Crisis-hit brands

The story is slipping. We rewrite it fast.

03

Creators

A following isn't fame. We push them mainstream.

Some make millions. Some make memes. We turn memes into millions.

The moat

Anyone can make a meme. We own where it lands.

01

Owned pages

We buy and build meme pages. Direct lines into millions of feeds.

02

Creator network

In-house and retained creators who speak each platform natively.

03

Speed

Brief to feed in 48 hours. Then we iterate on what's working.

04

Data loop

Every campaign sharpens the next. Hit rate compounds.

Others rent attention. We built the pipes it flows through.

Where numbers talk

Memes are the engine. Distribution is the machine.

$0B
Meme market, 2025. Was $2.3B in 2020.
0%
Market CAGR
0×
More engaging than normal content
0%
Higher purchase intent with memes

Digital vs. meme

drag to compare →

Digital · steady
GrowthLinear
ImpactSlow
Engagement~5%
RoleDistribution
Meme · viral
GrowthExponential
ImpactInstant
Engagement~60%
RoleAttention

How we build it

Build Control Amplify Monetize
01

Core team

Lean crew of native creators.

02

Content engine

Daily output, fast iteration.

03

Partners

Plug into existing networks.

04

Acquire pages

Consolidate owned reach.

05

Control feed

One coordinated push.

06

Sell

High-value, fast campaigns.

Campaign size

Narrative + content₹1L–5L
Seeding + distribution₹5L–25L+
Total₹6L–30L+

Where it goes

Distribution60–75%
Content10–20%
Profit → new assets15–25%

Campaigns fund distribution. Distribution becomes control.

In practice

We don't get lucky. We engineer it.

CULTURE

The Dhurandhar wave

Started as Reddit speculation. Three PR narratives collided and compounded into one phenomenon. The "day one as a spy" angle did the rest.

Multi-front seed · compounded
RELATABLE

Everyday, viral

Flatmate banter. A sunscreen moment in an auto. Ordinary clips shaped into formats people can't help sharing.

Format-led · native reach
SPEED

48 hours, brief to feed

Live by the second day, then tuned against real performance. The loop that makes the next one hit harder.

Rapid cycle · data-tuned
Why us

I'm not exploring this. I'm building it.

SHREYANSH JAIN · FOUNDER
Business-first background. Two years inside the narrative game, long enough to see exactly where the leverage sits.
+75%
Income, 2 years
02YR
Inside the system
Owned distribution
Narratives · Networks · Impact

AI can make content. It can't move culture.